"Crafting Memories" - Since 1989
CHOCOMUM is a contemporary brand rooted in a mother-daughter legacy, reshaping the premium chocolate industry by always aiming to elevate the chocolate experience to new dimensions, making us one of the most established chocolate factories in the Middle East.
Our chocolate embodies the perfect blend of traditional chocolate-making artistry and heritage with a spark of newness and innovative flair, designed to take you on a memorable flavor journey with every bite.
We take pride in our ongoing commitment to deliver superior quality chocolate indulgence, born from our own recipes developed through decades of savoir-faire and passionately transmitted through generations. We exclusively use premium Belgian chocolate from Callebaut.
Our Story...
At the heart of CHOCOMUM lies a deeply personal journey that gave birth to a brand rooted in a passion for greatness and a relentless pursuit of redefining the essence of premium chocolate.
It all begins with our founder’s legacy and passion for chocolate, Joumana was challenged by her disconnection with the chocolate offerings in the Lebanese chocolate market that wouldn’t satisfy her cravings, quality standards, or taste.
This longing for ‘better’ chocolate became the spark that ignited the creation of CHOCOMUM.
CHOCOMUM was born from a simple yet profound idea: to create chocolate that the brand owner herself would eat, pieces that encapsulate unique taste and radiate satisfaction.
Dedication to this vision led to a commitment to create a chocolate factory for wholesale over 30 years ago, producing chocolate delicacies that connect with individuals on a personal level.
About five years ago, the founder's daughter, Marielle, chose to become part of the 'Chocomum' story, aiming to broaden its reach and offerings by launching an online retail store, followed by a physical store, in order to appeal to the younger generation, since herself, she didn’t find premium chocolate attractive to people her age.
This move was beyond the wholesale operations her mother had set up.
Her vision was to create a concept that would make their premium chocolate more accessible and fun, ensuring that anyone could enjoy it for any occasion or daily indulgence.
She aspired to transform the perception of premium chocolate from an occasional luxury to an essential part of everyday life, by offering a highly customizable and diverse range of relatable delicious products.

Meet our Chef
Meet our visionary Maître Chocolatier:
With over 35 years of dedication and passion for chocolate artistry, Joumana is the creative force behind every exquisite creation you savor at Chocomum.
Her decades of experience and expertise drive her commitment to meticulously craft the finest chocolate experiences, by blending traditional techniques with forward-thinking innovation, creating premium delicacies that stand out with unique flavor combinations and a consistent signature taste that is instantly recognizable.
Joumana CHEBLI
Founder & Maître Chocolatier

Our People
Chocomum is proud to be a fully female-owned, led, and operated business, where women empowerment is at the heart of everything we do.
In our all-women team, from our skilled chefs to our dedicated employees, we work together fostering a warm and supportive environment that we call the ‘Chocomum family’, where together, we aspire to empower and support women across our community.
We are especially committed to supporting Lebanese housewives by providing them with meaningful roles and dignified work opportunities, as many of our skilled artisans are housewives from our lovely Lebanese village Bikfaya, bringing their talents and passion to our creations.

Proudly Lebanese 🇱🇧
We take immense pride in producing all our products entirely in Lebanon.
From A to Z, every piece is crafted in our own factory, nestled in the heart of our beloved village of Bikfaya.
”Made In Lebanon” is more than just a label, we are dedicated to supporting local craftsmanship and celebrating the rich heritage of our country, spreading it to the world.